Temple & Webster Group is one of Australia’s leading online retailers of furniture and homewares. Their goal is to create a premium shopping experience by providing a large and continually refreshed range of furniture and homewares products. 

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The project consisted of creating visual content to promote their products on their Instagram.

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The throw is soft, delicate, warm, cozy with an energetic and bright color. I wanted to capture in this flat lay the colors and joy that comes with the spring.

 

The intention for the composition of the flat lay is to generate an environment where the protagonist is the throw. The elements were placed out of the center which generates a negative space that drives the eye directly to the main object.